Women in Wine Spotlight: Alison Frichtl

Recognized every year on March 8, International Women’s Day honors the contributions and achievements of women in our world. The 2021 theme #ChooseToChallenge, highlights the importance of challenging biases and misconceptions in the interest of creating a more inclusive and gender-equal world. A challenged world is an alert world and from challenge comes change…

All March long, through Q&A spotlights, weekly Instagram Live tastings, and donating 10% of our online sales to Women of the Vine, join us in celebrating and acknowledging some of the incredible female winemakers, winery owners, and professionals working in the industry today.


Meet Alison, Senior Winemaker, HALL Family Wines

Having been introduced to American winemaking after living in the prominent Willamette Valley, Oregon as a teenager, Alison Frichtl earned her B.S. degree in Biology from the University of Puget Sound in Tacoma, Washington. After graduation, she was hired at Etude Wines in 2006, and planted roots in Napa Valley.

Alison joined HALL Family Wines in 2008. She has grown with the luxury brand during her tenure, serving in many roles, including Enologist and Assistant Winemaker. In 2016, Allison was tapped to lead the new BACA brand, creating premium Zinfandels from some of the top vineyards and appellations throughout California. In 2020, Hollister was promoted to Senior Winemaker for HALL Family of Wines working on the HALL, WALT and BACA Wines under the direction of Director of Winemaking, Megan Gunderson.

When she’s not making wine, Hollister can be found fermenting everything from kombucha to kimchi, sketching in the studio, and remodeling the Howell Mountain home she shares with her husband Bruce, a landscape designer and artist.


Alison Frichtl - HALL Family Wines and Gabriel-Glas


On #ChoosetoChallenge:

“Growing up with an artist mom and a woodworker dad, I have always viewed the world through an artistic filter. To me, art is creating and bringing forward things that have never existed. My love for the winemaking craft followed because of this desire to create something new.

Working with seasoned winemakers, women, and men, learning from their craft, observing their discipline, I’ve honed my own approach to crafting great wines. Finding the beauty in the organic and chaotic side of the process is where my eye for art meshes with my affinity for winemaking.

Growing up, I was taught I could do anything. To think that gender equality is so recently won is eye-opening. It’s such a fragile, important, necessary component of our world. It’s a balance. I feel it’s essential in our cellar to encourage it.

I also think it’s funny that I’m currently reading Ursula K. Le Guin, her speculative fiction exploring a world in which there are no gender-defined roles.”


We are excited to put the much-deserved spotlight on some incredible female winemakers, winery owners, and professionals working in the industry today. Click here to meet them and learn more about their craft and the wines they produce.

One thought on “Women in Wine Spotlight: Alison Frichtl

Comments are closed.